Glossary

Technical SEO refers to the process of optimizing a website’s technical elements to improve its search engine rankings and overall visibility. This includes optimizing the website’s structure, code, and...

Stock images are professional photographs, illustrations, or videos that are available for licensing and use by businesses, individuals, and organizations for various purposes. These images are created and stored by...

Website spiders, also known as web crawlers or bots, are automated programs used by search engines to discover, crawl, and index the content of websites. Website spiders start by visiting a website’s homepage and...

Schema markup is a type of structured data that website owners can add to their website’s HTML code to help search engines better understand the content on their website. It uses a standardized vocabulary to...

On-page SEO refers to the practice of optimizing the content and structure of a website’s individual pages to improve their visibility and ranking in search engine results pages. It includes optimizing various...

Off-page SEO refers to the actions taken outside of a website to improve its ranking and visibility in search engine results pages. It includes techniques such as link building, social media marketing, influencer...

Mobile-friendly websites are designed and optimized to provide a seamless user experience on mobile devices such as smartphones and tablets. They are responsive, meaning that the content on the website adjusts...

A meta description is a short summary of a webpage’s content that appears below the page title in search engine results pages. It is an HTML tag that website owners can add to their website’s code to provide...

Local signals in SEO refer to the specific factors that search engines use to determine the relevance and prominence of a website for local search results. These factors include the website’s location, proximity...

Link juice refers to the value or authority that a webpage passes to other webpages through links. When a webpage links to another webpage, it is essentially endorsing the linked webpage’s content and passing on...

Hyperlinks, also known as links, are clickable elements on a website that direct the user to another webpage, document, or resource on the internet. Hyperlinks can be text or images, and they are often underlined or...

High-value content for websites refers to content that provides significant value to the reader, such as useful information, entertainment, or education. High-value content is engaging, informative, and relevant to the...

Duplicate content for websites refers to content that appears in more than one place on the internet. This can occur when identical or very similar content is published on multiple pages within the same website, or when...

Do-follow links are hyperlinks that allow search engines to follow them and pass link juice to the linked website. When a website includes a do-follow link to another website, it is essentially endorsing that...

Website crawl refers to the process of search engines like Google systematically browsing and indexing the content of a website. It is the way in which search engines discover new pages, content, and updates on a...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The content can take various forms...

Backlinks are links that lead from one website to another. They are also known as inbound links or incoming links. Without backlinks Google, Bing and the other search engines will never find you. When a website has many...

Alt tags (short for alternative text) are HTML attributes used to describe the content of an image on a webpage. They are used to provide a textual description of an image for users who are visually impaired or who have...