Link juice refers to the value or authority that a webpage passes to other webpages through links. When a webpage links to another webpage, it is essentially endorsing the linked webpage’s content and passing on some of its authority to it. This is known as link juice.
The amount of link juice that a webpage passes on to another webpage depends on various factors, such as the authority of the linking webpage, the relevance of the content, and the number and quality of other links on the page. Link juice is important for search engine optimization (SEO) because it can improve a website’s ranking in search results by signaling to search engines that the website is trustworthy, authoritative, and relevant to the search query. By acquiring high-quality links from authoritative websites, website owners can increase their website’s link juice and improve their search engine rankings.
Think of it like a pie. A really great homemade pie, shared by 6 people, is more valuable than a grocery pie shared by 20 people. The link juice from a high quality web page, with only a few outbound links, is far more valuable to you then a link from a low quality website with a hundred outbound links.
