Do-follow links are hyperlinks that allow search engines to follow them and pass link juice to the linked website. When a website includes a do-follow link to another website, it is essentially endorsing that website’s content and signaling to search engines that the linked content is valuable and relevant.
Do-follow links can have a positive impact on a website’s search engine rankings because they signal to search engines that other websites consider the content to be high-quality and authoritative. However, it’s important to note that not all links are do-follow – some links are no-follow, meaning that they do not pass link juice to the linked website. Do-follow links can be acquired through various means, such as guest blogging, influencer outreach, and content marketing, but it’s important to acquire them naturally and avoid any tactics that violate search engine guidelines, such as buying links or engaging in link schemes. Be sure to contract with an ethical SEO agency so they don’t lead you into Google penalties.
