Off-page SEO refers to the actions taken outside of a website to improve its ranking and visibility in search engine results pages. It includes techniques such as link building, social media marketing, influencer outreach, and online reputation management.
Off-page SEO is important because search engines use external signals, such as links from other websites and social media mentions, to determine the relevance and authority of a website. By building high-quality links from authoritative websites and creating a strong online presence through social media and other channels, website owners can improve their website’s ranking in search results and attract more traffic to their website. Off-page SEO requires a strategic and consistent approach to build and maintain a positive reputation and influence online.
